Below you can read scientific papers written by SUCCESS partners and submitted in various scientific revues.
Katrin Zander & Yvonne Feucht (2017): Consumers’ Willingness to Pay for Sustainable Seafood Made in Europe
Journal of International Food & Agribusiness Marketing, DOI:10.1080/08974438.2017.1413611
Published online: 22 Dec 2017.
Sustainability of increasing relevance also for seafood markets. The aim of this contribution is to analyze consumer preferences and their willingness to pay (WTP) for different sustainability claims, and to identify consumer segments according to their WTP. The contingent valuation method was applied to elicit consumers’ WTP in eight European countries. The WTP varies between seven and almost 20%, depending on attribute and country. Three consumer groups become apparent: the largest group without any additional WTP, a smaller group with a moderate additional WTP of plus 17%, and a very small group with an additional WTP of more than 40%. Clear differences between countries are obvious regarding preferences for different sustainability attributes, particularly in the segment with the highest WTP. A fraction of the consumers is willing to pay significantly higher prices for sustainably produced fish from Europe: given that trustful standards are applied and well communicated.
Aquaculture; consumer preferences; contingent valuation; fisheries; seafood
Laura Angulo, Petra Salamon, Martin Banse, Ralf Döring, Matthias Keller, and Myrna van Leeuwen
International Journal on Food System Dynamics 9 (1), 2018, 67-78
Globally, fish has become more important in human nutrition, thus global consumption is expected to highly increase in the future years. Business-as-usual projections for fish market are limited by availability of reliable data at fish category level that hinders the differentiation in more detail on supply and demand as well as across EU member states. The new fish module in AGMEMOD provides midterm projections for the fish category markets in EU member states. For this, a status-quo simulation to the year 2030 is developed in AGMEMOD. In order to deal with the poor data availability, the model employs expert opinions about the German market, obtained through an elaborate questionnaire. Thus, expertise knowledge provides more detailed and accurate information on the German fish sector that helps to improve the insights in future German market developments. Based on this, AGMEMOD shows somewhat higher production development up to 2030, than in the original projections.
Keywords: Fish model, AGMEMOD, partial –equilibrium model, baseline projections, market expert knowledge
Cozzolino M., February 2018
Article issued with Eurofishmagazine N°1/2018, February 2018
Angulo Aranda, Laura, Salamon, Petra, Banse, Martin, Van Leeuwen, Myrna
Contribution presented at the XV EAAE Congress, “Towards Sustainable Agri-food Systems: Balancing Between Markets and Society”, August 29th – September 1st, 2017
Fish consumption is limited by wild stocks. Globally aquaculture is seen as a key for satisfying growing fish demand while preserving stocks. Whether the same holds true, for EU countries is an open question, due to high production cost driven by labour and other inputs like feed. This study presents a status-quo simulation to the year 2030 for EU countries using AGMEMOD, a partial equilibrium model extensively used for the analysis of the EU agricultural markets. In this case, the study is based on the extended version of AGMEMOD which explicitly accounts for aquaculture and capture fisheries. Although aquaculture and capture production will increase, fish demand will outpace both by 84% in the European Union. Aquaculture production will reach circa 1.4 million tonnes in 2030, and only ‘molluscs except cephalopods’ and ‘freshwater and diadromous fish’ will have important shares of aquaculture production to satisfy the growing demand. Aquaculture in EU will need more investment and technologies to alleviate pressure on capture production without hampering agriculture.
Keywords: Aquaculture, Fish demand, EU, baseline projections, partial equilibrium model, AGMEMOD
Published in Marine Policy, Vol.84, October 2017, p52-59
Available on ScienceDirect at http://www.sciencedirect.com/science/article/pii/S0308597X17300052
Cod and haddock are two of the “big 5” UK supermarket fish species and intrinsic to fish and chip shops nationwide. UK whitefish fleets produce a significant amount, however there is a reliance on imports to maintain supply. The UK is in a strong position to compete for raw material from Iceland and Norway given high prices paid for imports and investment by Icelandic and Norwegian companies in the UK. Regarding UK production of whitefish, the European Common Fisheries Policy landing obligation has introduced significant uncertainty. To avoid discarding of any quota stock, fishing may be stopped before all target stocks quota is reached. For demersal fleets, there is a transition period between 2016 and 18 where target stocks are introduced according to Advisory Council and EU agreement and Article 15, with all quota stocks from 2019. As the capacity of the fleets balance to the new regulations, supply will likely return and if maximum sustainable yield (MSY) is reached in 2020 then an increase in TACs from current levels is likely too. However, markets and industries can change in a short period. Particularly, most processing companies are small to medium size enterprises and those that concentrate on cod and haddock may have to adjust their business. Fleets could be resilient to such short term reductions in landings however this cannot be assumed. The competitiveness of producers will surely be affected in the short to medium term as a result.
Methods of price integration have been used to test price competition and transmission in the value chain of a selected group of seafood commodities imported into the Spanish market from developed and developing countries. The selected commodities are salted cod and frozen hake (whole and fillets) and frozen squid. The models studied involve data on prices of imports from different countries and of domestic retail. With the exception of frozen whole hake, price competition across exporters has been found in all the other commodities. Price and quality leaders have been identified in all cases. Price transmission has also been verified in salted cod, frozen hake fillets and frozen squid. Results of this analysis indicate that bargaining power is more likely to be exerted by Spanish importers when the trade partners are developing countries, such as in the case of hake and squid. On the contrary, when exporters are based in developed countries, as is the case for salted cod, bargaining power is more likely to be exerted by exporters than by importers.
Job Number: I5955
Malvarosa L. and Cozzolino M., 2016.
Article issued with Eurofishmagazine no. 2 year 2016, Copenaghen, 2016.