SUCCESS Strategic Use of Competitiveness towards Consolidating the Economic Sustainability of the european Seafood sector
SUCCESSStrategic Use of Competitiveness towards Consolidating the Economic Sustainability of the european Seafood sector 

WP2 - Public deliverables

"Consumer preferences, market acceptance and social awareness towards seafood"

D2.1 - Economic patterns of seafood consumption and demand - Analyses of the consumption functions in the period 1990–2011
The report analyses the key economic factors driving the macroeconomic function of seafood consumption for the different member states in the EU, by focusing on the elasticity of demand for selected seafood products at different markets in the EU.
The report presents in particular a market segmentation analysis by countries based on the relevant economic factors affecting consumption and demand of seafood products. It also identifies and analyses the main economic factors affecting consumption and demand of seafood products across the EU countries.
D2.1 - Economic patterns of seafood cons[...]
Document Adobe Acrobat [475.6 KB]
D2.2 - Consumer preferences for sustainable seafood products from Europe
The report analyses if and to which extent consumers are willing to pay higher prices for attributes such as sustainably/organic/equitably/locally produced goods. It identifies the specific attributes such as geographical origin, ecological and/or social sustainability with emphasis on preferences of consumer segments found in previous studies. Differences between countries will be considered. The research will combine an online survey with a choice experiment and will be conducted in six European countries (Great Britain, France, Spain, Germany, Poland and one additional).
D2.2 results on consumer preferences.pdf
Document Adobe Acrobat [2.3 MB]
D2.3 - Possibilities for improvement of the internet communication on seafood products
The report explores the online presentations of main seafood producers and central information websites (e.g. from France, Spain, Germany and Great Britain with regard to the information given and its understandability to consumers. The explorative analysis will use a two-step multi-method approach. The first step consists in the review of the internet pages by the researcher according to guidelines. Emphasis will be laid on information on European and sustainable production. In the second step, a small number of test persons will be given a questionnaire which they will have to answer making use of the websites on seafood. Based on the outcomes of the analysis, recommendations for an improved communication with consumers and society in order to increase awareness and consump
Document Adobe Acrobat [769.2 KB]
D2.4 - (ongoing) Potential of some innovative products in European markets
The report identifies innovative seafood products with potential for different national markets, based on a selection of products from a variety of countries/producers. Innovative products don’t necessarily mean new products but also popular products in specific countries with low demand in other countries (e.g. the development of Chinese products across Europe in general, and the case of some shellfish products in particular – scallops; whelk).
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D2.5 - (ongoing) Manuscript on consumer preferences and potentials for future fish consumption
The document summarises the outcomes and findings of SUCCESS WP2 (Consumer preferences, market acceptance and social awareness towards seafood). It describes the main economic factors affecting consumption and demand of seafood products across the EU countries, the demand for the specific attributes such as geographical origin, ecological and/or social sustainability, as well as the potential demand innovative seafood products. An explorative analysis of the internet communication channels is also presented.
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SUCCESS is a H2020 Research and Innovation Project (2015-2018)

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“This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 635188”